3 Core Beliefs of Truly Successful Entrepreneurs

3 Core Beliefs of Truly Successful Entrepreneurs

Business

1. I know my target audience intimately. I know what they think, what they need and what words and expressions they use to express themselves. The more I know my audience, the more success I’ll see. 2. I know I’m not alone. I don’t have to have all the answers myself. My business thrives when … Read More

Are you willing to suck on your way to greatness?

Are you willing to suck on your way to greatness?

Business, Morning Study

Great quote from this morning’s studies that I think is worth sharing. “The only thing that makes people and organizations great is their willingness to be not great along the way. The desire to fail on the way to reaching a bigger goal is the untold secret of success.” – Seth Godin, Tribes Do you … Read More

The war is won in the General’s Tent

The war is won in the General’s Tent

Lifestyle Design, Morning Study

There’s a popular saying that states, “The war is won in the General’s tent.” What does that mean? The General never sees any battle. He’s not on the front lines engaging in combat. Wars span hundreds or even thousands of miles with troops all over the world, how is it won in the General’s tent? … Read More

Have you determined your Unique Selling Proposition?

Have you determined your Unique Selling Proposition?

Business, Strategy

Before you sit down to write any ad copy, ask yourself these three questions: 1. What does your product do that nobody else’s does? 2. Why should anyone buy from you instead of someone else? 3. What guarantee can you make that nobody else can make? Getting clear on these three questions will give you … Read More

Exploring the 80/20 Pareto Principle

Exploring the 80/20 Pareto Principle

Business, Strategy

The Pareto Principle states that 80% of your results come from 20% of your efforts. It also says that 80% of your sales come from 20% of your customers. Have you identified that top 20% of customers in your business? Have you taken the time to figure out their biggest problems so you can solve … Read More