1. I know my target audience intimately. I know what they think, what they need and what words and expressions they use to express themselves. The more I know my audience, the more success I’ll see.

2. I know I’m not alone. I don’t have to have all the answers myself. My business thrives when I can call upon the expertise of a few trusted mentors whenever I get stuck.

3. I believe I have a great idea, product or service that will impact people’s lives. My idea has a clear, easy to navigate system that generates sales every day.

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